Shopify section
Us vs them comparison section for Shopify
When visitors hesitate between you and the obvious alternative, give them the answer. This section sets two columns side by side, the alternative and your product, each with an image and a list of points.
1 live example below. Every text, color and image is editable in the Shopify theme editor.
- Often high in sugar
- Dosage can be less precise
- A longer ingredient list
- Flavors and colorants possible
- Sugar-free
- A precise dosage
- A short, readable formula
- No additives or excipients
Need more help?
Our team is here weekdays from 8am to 5pm, and weekends from 9am to 4pm.
FAQ
When should I use 'us vs them' instead of a table?
When you compare against one alternative only. For several competitors, the comparison table is clearer.
Should I name competitors?
Comparing with a product category (gummies, cartridges, fast fashion) is usually safer and just as convincing.
Can I add a final argument under the columns?
Yes. The footer text is made for a last proof point such as 'Made in France'.
Need more help?
Our team is here weekdays from 8am to 5pm, and weekends from 9am to 4pm.